Adidas cooperates with famous designers to stay ahead of the fashion curve. In this marketing strategy, the user looks at what he thinks fits him. To export a reference to this article please select a referencing style below: Sorry, copying is not allowed on our website. This ensures that the company’s internal production emit minimal pollutants to the environment. This essay has been submitted by a student. At the end of a product cycle, a company needs to get the products to the target customer. Nike has generated more interest and conversations on social media and online news media than Adidas, across many similar topics over the six-month period. Both the companies have been able to create strong brand name from the relation they hold with the general public (Mowen 2004). However, functions of sales have increased to develop a company-customer relationship. (2020, May 25). Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. Nike vs. Adidas Marketing Strategies NMHU Spring 2016 Professor Anderson Mktg 302 The population will be divided into cluster groups and focus groups created; the researcher will be the leader of all focus groups. The use of demographic segmentation is the most evident strategy in both Nike and Adidas. Adidas now feel that they must meet the “Triple p” bottom line expressing the expectations of stakeholders with respect to the firm’s contribution to profit, planet, and people. Direct marketing is when the sales people approach potential customers and offer their products. Nike Official Website. Thus, Adidas and Nike have different marketing strategies in how both companies interactive with consumers online. He even doubles as the top scorer of 2009 English premier league. Nike uses different personalities in the sporting arena to advertise for the products. He was voted as the best player in 2008/2009 premier league. Both of them are renowned brands and are the best at what they do. These companies have applied age as one of the demographics in their marketing (Quinn, & Dibb, 2010). Unfortunately, your browser is too old to work on this site. Attention! IvyPanda. Currently, there are a number of social networks, which the companies are using to dispense certain information to the people. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. As the athleisure trend gains traction, sportswear rivals Nike and Adidas fight for being the brand of choice. Consumer Behaviour-A Framework. The company also paints some public and private vehicles with their products brand name for advertising. To gain the global recognition, Nike shifted focus to soccer, while Adidas rules the global market, mainly the soccer that is defined as the “world sports.”. Adidas: Like Nike, Adidas’ social content links up with sponsorships, and there is incredibly savvy marketing underneath the obvious reasons for supporting the teams you sponsor if you’re a brand on social media. 1. Mowen, J.C., 2004. Adidas CEO Kasper Rorsted Wants to Outpace Nike with Digital Strategy. In the visit, general things are discussed in line with the business. Sports teams such as Chelsea Football Club … Strategic Management. ... Adidas is putting its marketing focus on six key cities. Since then it has grown to an international multi-billion company. Peculiarities of Nike and Adidas Patent Essay, The Significance of Investing on Good Marketing Strategies on the Example of Under Armour and Adidas Companies Essay, Comparing Marketing Strategies of Nike and Adidas Essay, Controlling Activities Of The Administration In Adidas Company Essay, Adidas' Advertisement the Olympic Pacesetters: The Critical Analysis of the Message Essay, Review on Adidas multinational corporation Essay, Analysis of the Influence of the Adidas Brand Essay. Despite the market for the industry increasing, there are international companies in the industry that adopt different marketing strategies for their success. MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA Marta Tetere Exam number: 402939 MA in Corporate Communication we can write an original essay just for you. Such networks include Face-book and twitter. And understanding the key topics that resonate most strongly with their audience, brands can better engage with them and use these outside insights to shape their marketing strategies and stay on… T.V. IvyPanda, 25 May 2020, They had named the company as Blue Ribbon Sports but changed its name to Nike, Inc in 1978. Nike concentrates on the market of United States, while on the other hand, Adidas focuses on the market of Europe. Selection of Interviewees will be done using a Multi-stage Cluster Sampling method from fans of different teams in the premier league, FA, and local teams. Nike offers a wide range of products which includes shoes, apparels, equipment and accessories. Available from:, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. Other than modern electronic media, advertising as a communication strategy has been using print media like newspaper. He also was the top scorer in 2008/2009. This three pronged strategy has three pillar – speed, cities and open source. By clicking “Send”, you agree to our Terms of service and Privacy statement. Nike is the world’s leading sporting apparel manufacturer. This is a marketing strategy that incorporates different marketing strategies to have one strategy that can effectively fight their competitors. Speed is an impor… Unsurprisingly, Western Europe is the main market for Germany’s Adidas while North America is the biggest market for America's Nike. You can order Unique paper and our professionals Rewrite it for you. Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. Everyone knows Nike. We’ve got you covered. Nike employs abroad production factories to reduce costs of production and Adidas offers low salary to reduce costs of production. We provide you with original essay samples, perfect formatting and styling. The discussions will be tape recorded for interpolation and analysis. Adidas and Nike follow a strategy of premium pricing that refers to an approach where businesses charge higher price for their goods. The influence that he is likely to cause is high. The Adidas While Nike’s connection with basketball is deep, Adidas has focused more on soccer and golf. The groups will be formed of at least ten people who will be facilitated to discuss why they prefer certain shoe and not the other. This is not an example of the work written by professional essay writers. This paper gives a comparative analysis of marketing communications strategies and mix for athletic shoe brands; it will focus on Adidas and Nike. What’s your deadline? 25 May. Nike and Adidas are international sports shoes making companies that have been successful in the business through adopting of appropriate marketing tools. Anctil, E. 2008. The company can negotiate to be given a chance to supply the club with sporting attire during the period of the competition. (2020) 'Adidas vs Nike: Marketing Communication Strategies'. Share article. The work of the marketer or the advertisers is to ensure that when the customer is searching, he will see the products that he is selling. Adidas is the sponsors of shoes won by Blackburn Rovers, the team has a large number of supporters and thus, when the team is using the company’s products it is a form of advertising (Hooley & Saunders 1993). To do this, the company has to adopt some marketing strategies. This is IvyPanda's free database of academic paper samples. Primary methods of collecting data will be employed to achieve exhaustive study. The above discussion made it apparent that a strategy of Nike revolves around creating a unique and distinct identity for each sport is effective and smart. "Adidas vs Nike: Marketing Communication Strategies." Are you interested in getting a customized paper? Adidas vs Nike: Marketing Communication Strategies, Debenhams Company Integrated Marketing Communications, Advanced Marketing Strategy of Adidas Group, Adidas in 2009: Adidas Restructuring Processes, CSR in Ethnic industry for Adidas, Nike and Rebook, Pricing: The Sneaker Pricing Wars (Adidas-Nike), Adidas and VF Corporations Business Strategies, Planning and decision making in management. Nike also incorporates the "cool" look into all types of shoes and merchandise. We will occasionally send you account related emails. Nike has global football page featuring Cristiano Ronaldo and Andres Iniesta, as well as a lot of product-related posts. Companies manufacturing sporting equipments ranging from clothes, shoes, and other equipments need to market their products effectively. Beijing, Tsinghua University Press. Signboards are placed at different parts of the city to create awareness (Sadler 2003). Both companies market their products to the young generation, with a significant proportion of their sales taking place. Such companies include Adidas and Nike; both companies operate internationally but they adopt different marketing strategies. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the three-stripes were back in the game. Nike offers customization to gain competitive advantage. Such a move is strategic and the influence of such a person is high. As population expectation changes, the marketing strategies adopted by both Nike and Adidas have evolved from traditional ways of selling to customer-company relationship. In order to understand the reputation of how brands work, we shall be covering two sports brands and discuss how their marketing strategies and the brand itself have made their name in the market. Target market may include sporting personality and the general population who can put on the apparels for different occasions. We can custom edit this essay into an original, 100% plagiarism free essay. When a company develops good relations with customers, there is customer loyalty created. Sustainability – Consumers want to have a positive impact on the environment, and they don’t hesitate to reward brands that do. If you’d like this or any other sample, we’ll happily email it to you. When he is sponsored to use Nike shoes, the company is attributing his success to the brand name of the company. Nike also leads the market in advertising and marketing strategies, whereas Adidas is making efforts to expand its market appeal in terms of sports shoes and equipments. The researcher will take more focus on local and international sporting activities. Search engines are other marketing strategies adopted by the two shoes companies. The period that the adverts will be aired is the time that people are expected to be watching. The paper illustrates the promotional and advertising strategies of various leading brands of global sports apparel business sector i.e. Christiano Ronaldo is another influential player that the company has targeted. Copyright © 2020 - IvyPanda is a trading name of Edustream Technologies LLC, a company registered in Wyoming, USA. Nike brand notifies to “just do it”, while Adidas tells you “impossible is nothing”. The compositions will be men and women but emphasis will be on people of the same age group (an age difference of five years will be appropriate) and if possible same social status. For this paper, we will be covering and narrating about 'Nike' and 'Adidas'. The above discussion made it apparent that a strategy of Nike revolves around creating a unique and distinct identity for each sport is effective and smart. However, both Adidas and Nike have a significant digital presence and impressive viral marketing strategies. Web. This marketing strategy is taking preference in this era of technology (Earl 1996). advertisement can be classified in to international and local TV stations. Two years later, adidas saw a resurgence – some even called it a revival. You are free to use it for research and reference purposes in order to write your own paper; however, you must. The Adidas marketing strategy is successful in attracting a wide range of customers and maximizing profit. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Fans will also be interviewed on what influences their choice of shoes. Earl, P., 1996. May 25, 2020. This is where it approaches sporting clubs and seeks for contacts to work with them. 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